Milwaukee AOC Video


This scope of work allows for the preparation of an AOC-related video focusing on the Milwaukee River. The video will show how cleaning up and restoring this area can bring recreational and economic value back to the river and its shore lands.


The proposed work is as follows: - WDNR will prepare (scripting, videotaping, editing) a 3 minute video focused the value of restoring the Milwaukee River AOC. - Distribute video via WDNR’s YouTube web site, UW-Extension’s AOC blog, and provide DVDs to CACs for use at public outreach events.


Wisconsin DNR and UW-Extension have convened Citizen Advisory Committees (CACs) for each Area of Concern (AOC) in Wisconsin. One of the roles that CAC members are asked to fill is to serve as ambassadors for the AOC to their communities. As community ambassadors, they can reach a diverse set of community members with information about the AOC’s problems and the efforts underway to address them. Video is one potentially very important education and outreach tool that CAC members and AOC staff can use to inform their communities about the AOCs. Short (1 to 4 minute) videos can bring AOC stories to life in a way that fact sheets cannot. Getting in Step: A Guide for Conducting Watershed Outreach Campaigns (USEPA 2003) recognizes the value of video and identifies it as a format that can visually showcase a project or issue. It states, “To generate interest in a cause, it’s often better to show people what the problems and solutions are than to expect people to read about them. People are, by nature, picture-driven.” Videos can be looped on televisions or computers as part of AOC exhibits (such as those displayed at community water festivals) staffed by CAC members; they can be placed on a variety of web sites; and they can be added to the WDNR’s new YouTube channel. Links to web-based videos can easily be shared via e-mail and social networking sites (Facebook, Twitter) to encourage viewership.

Related Reports

Run Project Summary Report
View Umbrella-Projects
View Related-Projects

Great Lakes Restoration Initiative
Toxics and Areas of Concern
Reports and Documents