SWEET WATER - SE WI WATERSHED TRUST INC: Stormwater Pollution Outreach Campaign

Purpose

The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete. A $10,000 grant is requested and total project costs are $34,000.

Related Reports

Run Project Summary Report
View Umbrella-Projects
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River Grant
River Planning Grant
RP-217-12
2011
Complete
 
Activities & Recommendations
Rivers Planning Grant
The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete.
Information and Education
The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete.
Grant Awarded
The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete.
Project Deliverable
A final report will be submitted to the WDNR when the project is complete.
Develop/Distribute Brochures/Literature
The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete.
Issue News/Media Release
The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete.
Develop/Distribute Newsletter
The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete.
ATTAINS Water Identified for Protection
The Sweet Water Trust proposes to develop and implement a public education effort based on their past public water quality survey. This media campaign includes 2 radio spots, 2 television advertisements, 2 outdoor billboard advertisements, 2 newspaper display advertisements, 3 feature stories, 2 published feature stories, 2 radio interviews, 10 newsletter stories, and 10 web-based stories. The targeted audience is the general public within the Milwaukee Metropolitan Area and others within the Milwaukee, Menomonee, Kinnickinnic, Oak Creek, and Root River Watersheds. Sweet Water will track when advertisements and other mass media messages go out and the visits to a website that will be devoted to providing information to listeners/readers/viewers that are prompted by the media campaign to visit the website. Information will be shared with state and local agencies. A final report will be submitted to the WDNR when the project is complete.
 
Watershed
 
Waters