BURNETT COUNTY LAND CONSERVATION DEPARTMENT: LMI-Shoreland & Shallows Citizen Based Social Marketing Pilot

Purpose

Burnett County Land & Water Conservation Department in partnership with UW-Extension, and Long and Des Moines Lakes property owners will design and implement a Community Based Social Marketing (CBSM) project. The purposes of the project are 1) to develop a CBSM strategy that will improve lake protection, particularly near-shore habitat and 2) to increase participation in the Shoreline Incentives Program. Multiple partners will collaborate on the following activities: literature review; focus group and survey design/implementation; pre- and post- structure mapping and shoreline assessments; marketing tool design/implementation; and project reporting. WiLMS modeling and paleoecological information will be analyzed for past, present, and future lake conditions. Because this is one of two CBSM pilots in the state, project leaders will continually share updates and results with local and statewide audiences. Project deliverables include: a final CBSM case study report summarizing project methodology, implementation, and results; educational materials developed; media coverage; and monitoring/modeling results. This scope is intended to summarize the detailed project scope provided in the application and does not supersede those application tasks/deliverables. Data, records, reports, and education materials, including GIS-based maps and digital images, must be submitted to the Department in a format specified by the regional Lake Coordinator. Grantee or consultant will provide DNR Lake Coordinator with a draft for comment on report adequacy prior to making final payment to the consultant. DNR shall receive both paper and electronic copies of the deliverables.

Related Reports

Run Project Summary Report
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Lakes Grant
Lake Protection Grant
LPT-320-08
2007
Complete
 
Reports and Documents
Summary of Burnett County Research: Suggestions for Developing and Implementing Shoreland Habitat Education Campaigns as part of grant LPT-320-08. During the past few years, UW-Extension in cooperation with Burnett County and other local partners conducted research with lake property owners in Burnett County regarding their knowledge of and adoption of shoreland management practices to protect lakes. This report synthesizes the major findings from that research in the hopes these findings will benefit others. The outreach strategies developed were tested through a final project survey. It is hoped that this report can be used to assist others with educational programs that aim to promote more natural shoreland habitats among lakeshore property owners.
 
Activities & Recommendations
Information and Education
Grant Awarded
Burnett County Land & Water Conservation Department in partnership with UW-Extension, and Long and Des Moines Lakes property owners will design and implement a Community Based Social Marketing (CBSM) project. The purposes of the project are 1) to develop a CBSM strategy that will improve lake protection, particularly near-shore habitat and 2) to increase participation in the Shoreline Incentives Program. Multiple partners will collaborate on the following activities: literature review; focus group and survey design/implementation; pre- and post- structure mapping and shoreline assessments; marketing tool design/implementation; and project reporting. WiLMS modeling and paleoecological information will be analyzed for past, present, and future lake conditions. Because this is one of two CBSM pilots in the state, project leaders will continually share updates and results with local and statewide audiences.
Grant Awarded
Burnett County Land & Water Conservation Department in partnership with UW-Extension, and Long and Des Moines Lakes property owners will design and implement a Community Based Social Marketing (CBSM) project. The purposes of the project are 1) to develop a CBSM strategy that will improve lake protection, particularly near-shore habitat and 2) to increase participation in the Shoreline Incentives Program. Multiple partners will collaborate on the following activities: literature review; focus group and survey design/implementation; pre- and post- structure mapping and shoreline assessments; marketing tool design/implementation; and project reporting. WiLMS modeling and paleoecological information will be analyzed for past, present, and future lake conditions. Because this is one of two CBSM pilots in the state, project leaders will continually share updates and results with local and statewide audiences.
Shoreland Monitoring, Assessment, Inventory
Shoreland Monitoring, Assessment or Inventory
ATTAINS Implementation Initiated
Burnett County Land & Water Conservation Department in partnership with UW-Extension, and Long and Des Moines Lakes property owners will design and implement a Community Based Social Marketing (CBSM) project. The purposes of the project are 1) to develop a CBSM strategy that will improve lake protection, particularly near-shore habitat and 2) to increase participation in the Shoreline Incentives Program.
 
Watershed
 
Waters