Great Lakes AOC Videos - Lower Menominee River and St. Louis River AOCs


This project's goal is to produce videos that tell the story of and support the Little Menominee River and St. Louis River AOCs. Video is an important outreach tool that CAC members and AOC staff can use to inform their communities about Wisconsin’s AOCs. Short (3-5 minute) videos can bring AOC stories to life in a way that fact sheets cannot. Getting in Step: A Guide for Conducting Watershed Outreach Campaigns (USEPA 2003) recognizes the value of video and identifies it as a format that can visually showcase a project or issue. It states, “To generate interest in a cause, it’s often better to show people what the problems and solutions are than to expect people to read about them. People are, by nature, picture-driven.” Videos can be looped on televisions or computers as part of AOC exhibits (such as those displayed at community water festivals) staffed by CAC members; they can be placed on a variety of web sites; and they can be added to the WDNR’s new YouTube channel, where they receive thousands of views. Links to web-based videos can also easily be shared via e-mail and social networking sites (Facebook, Twitter) to encourage viewership.


This scope of work allows for the preparation of three AOC-related videos focusing on the St. Louis River restoration, the Menominee River South Channel restoration and a more general “AOC101” video which will give an overview of the AOC restoration and delisting process. These videos will highlight the extensive work occurring in these areas and how it brings recreational and economic value to Wisconsin’s Areas of Concern. The proposed work for this project includes the following: writing, filming, editing and distributing three Great Lakes AOC videos: • Restoration of the Menominee River South Channel • St. Louis River AOC Restoration – details on content TBD • AOC101 – drawn, narrated and animated “StoryTold” video outlining the AOC restoration process and delisting.

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