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Got license?
Give yourself the license to relax and catch some memories while you're at it.
Know the regulations to make your fishing more enjoyable.
Places to fish
Wisconsin offers a variety of fishing opportunities. Give them a try!
Get started
Get the basic information you need to get on the water and try your luck.
Contact information
For information, contact:
Fisheries Management

Fishing Wisconsin Set your hook. Reel in the reward.

Set your hook on opportunity

Take Me Fishing Photo

Advertising in the hook and line fishing regulations

Take the opportunity to place your advertisement/business message in the Guide to Wisconsin Hook and Line Fishing Regulations pamphlet. Think about it...almost 1.3 million anglers fish Wisconsin waters on average about 17 days a year, spending about $500 a trip. From those numbers, there should be a great opportunity to promote a product or distribute a message.

Advertising in the fishing regulations

Wisconsin fishing by the numbers

Wisconsin receives nearly 1.5 billion dollars annually from direct expenditures for fishing trip-related equipment and almost 2.3 billion from fishing related economic activity. The fishing industry provides over 21,500 people with fishing related jobs. Wisconsin ranks No. 3 as a nonresident fishing destination.

Powerful circulation

Your message would be distributed directly to over 1100 license vendors, to DNR central, regional, and service center offices, to the Wisconsin Department of Tourism, to major sporting goods retailers and at major regional sport shows.

Supporting the sport

Your inclusion in the Guide to Wisconsin Hook and Line Fishing Regulations reduces printing and distribution costs and enables more funding to go directly back into Wisconsin’s fisheries program.

Perfectly timed

Your advertisement will be present for the entire fishing season. Pamphlet distribution begins early in the year to capitalize on the angler’s growing anticipation of the coming season. The regulation pamphlet is then kept and referred to throughout the year for season guidelines, bag and length limits.


For more information, contact:
Karl Scheidegger
Fisheries Management, FH/4
101 S. Webster St.
P.O. Box 7921
Madison, WI 53707-7921

Take advantage of the fintastic offer.

Make an offer and reserve your space today!

Last revised: Friday March 08 2019