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July 7, 2015

MADISON -- While good behavior may be its own reward, a program offering free American Dairy Queen treats for safety out on Wisconsin's waters and trails is helping to sweeten the habit.

To encourage safety on a variety of recreational vehicles, the Wisconsin Department of Natural Resources is teaming up with Wisconsin DQ's for the second year to hand out coupons good for a free soft serve cone to youth demonstrating responsible habits and courteous behavior. The coupons can be redeemed at any of the more than 120 DQ's conveniently located statewide.

"This program was a great success during its first year and we're pleased to be able to continue the partnership for the benefit of our young recreational enthusiasts," said Roy Zellmer, conservation warden supervisor with DNR's Bureau of Law Enforcement. "The coupons make for a nice way to engage with youth and we find that they are often eager to share their positive experiences with us as they enjoy Wisconsin's outdoors."

What are DNR wardens looking for on the "most wanted" list of good behaviors? Zellmer said most kids probably already know the answers:

James Braasch, North Central marketing spokesman for Dairy Queen, said the Wisconsin safety rewards program is similar to an effort with the Minnesota Department of Natural Resources that also has generated positive results. The Wisconsin Natural Resources Board recently approved a $75,000 donation from the company to continue funding in Wisconsin over the next two years.

"Our Wisconsin DQ franchise locations are a favorite stop for our fans enjoying outdoor recreational opportunities. DQ is pleased to partner with the Wisconsin DNR to encourage respect for our natural resources," Braasch said. "Together, we hope the effort promotes safety, encourages good citizenship and supports positive interactions with law enforcement in the communities we serve."

The program runs throughout the year and wardens will carry the free safety cone coupons with them as they travel the state's waters, woods and trails. While the initial focus will be geared toward youth on all-terrain vehicles, utility vehicles and watercraft, wardens will look for young snowmobile riders to reward later in the year.

FOR MORE INFORMATION CONTACT: Roy Zellmer, warden supervisor, DNR Bureau of Law Enforcement, 608-212-5385,; Penny Kanable, recreational boating program, DNR Bureau of Law Enforcement, 608-228-9352,; Gary Eddy, DNR ATV/snowmobile administrator, 608-245-2315,; Jennifer Sereno, DNR communications, 608-770-8084.

Last Revised: Tuesday, July 07, 2015

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