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December 21, 2010

MADISON - Wisconsin Department of Natural Resources Secretary Matt Frank unveiled DNR's revamped website today, inviting Wisconsinites to take a test drive.

"People rely on DNR's website for everything from planning family trips to applying for an environmental permit. It's critical that our huge diversity of users be able to find what they need on our more than 120,000 pages. That's why I directed staff to reinvent the website to better guide users to the information they need," said Frank.

The new site features an easy Google search appliance, options to sign up for automatic delivery of information and more photos. Information is organized around four main topics: Outdoors and Nature; Business and Government; Environment and Health; and help for Landowners.

The redesign, completed by DNR staff on regular work time with help from interns, accommodates experienced DNR website visitors by simultaneously offering both the old and new sites while content is migrated. A lighthearted greeting urges users to "don your hardhat and click on...the new site under construction. Kick the tires. Do a test drive. Tell us what you think."

"The web gives us the means to serve our customers 24/7," Frank says, "and for that reason, we want to offer the best site possible."

Users can access the home page of the DNR website at [].

FOR MORE INFORMTION CONTACT: Diane Brookbank - (608) 267-7799

Last Revised: Tuesday, December 21, 2010

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