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SOCIAL MEDIA SKYROCKETS AT DNR

November 20, 2012

MADISON -- More than 8,700 new fans, 105,500 video views, 1,070 tweets, and 124,660 views of 2,735 available photos: those are among the analytics from the first year of the Wisconsin Department of Natural Resources' venture into social media.

"We are thrilled with the first year success of our social media efforts," says DNR Secretary Cathy Stepp. "And we have ramped them up for our traditional nine-day gun deer season so we hope people who haven't checked out these services yet will this week."

DNR launched its facebook page www.facebook.com/WIDNR (exit DNR) Nov. 8, 2011 and it now has more than 8,700 fans.

"This past weekend we implemented our first-ever facebook contest, asking for the public to submit photos for our 'Wisconsin Hunting Tradition' photo contest," says Trish Ossmann, the DNR's lead facebook administrator and the public affairs manager for the DNR Northeast Region.

On average, 15 to20 people "like" DNR's Facebook page every day.

"Staff at Facebook commented to DNR administrators how they are watching our page and are fascinated by the rapid growth," she says.

Launched on Nov. 14, 2011, DNR's YouTube channel (exit DNR) has 396 subscribers who receive notices as new videos are posted and the channel has surpassed 105,500 views in its first year. There are currently 159 videos uploaded to the DNR channel.

Since launching a Twitter account (exit DNR), DNR has tweeted more than 1,070 times. The account has more than 2,750 followers who receive tweets in their stream.

New during this year's deer season, DNR is featuring a tweet-along on Nov. 17, 18, 22, 23 and 25. Joanne Haas, DNR law enforcement and forestry public affairs manager, will live-feed tweets and images from a ride-along with a DNR conservation warden working deer season. Tweets will focus on the social, safety, and community-building aspects of the nine-day gun deer season.

The DNR Flickr page www.flickr.com/photos/widnr (exit DNR) is also seeing impressive growth. There are 2,735 photos available to the public for download and use with photo credit. Each photo also contains metadata, detailing who took the photo, when it was taken and where. To date, there have been more than 124,660 views.

FOR MORE INFORMATION CONTACT: Trish Ossmann, 920-662-5122

Last Revised: Tuesday, November 20, 2012




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