Green Tier Advantage
February 4-5, 2008

More than 120 business and environmental leaders joined government officials to learn more about a nationally recognized state program that helps businesses be healthy community members by beefing up methods to save dollars and the environment. The two-day conference in Madison featured panels involving businesses and industry leaders already active in Green Tier.

Information

• Agenda
• Detailed Agenda and Speaker Bios

Webcasts

• Green Tier Advantage 2008 Opening Remarks: Opening Remarks for the Green Tier Advantage 2008 Conference held at the Monona Terrace in Madison, WI.
• Green Tier Advantage 2008 Panel Discussion: Panel of state agency, business, environmental and legislative leaders on improving environmental and economic cooperation.
• Green Tier Advantage 2008 Communication Strategy: The Cause for Creative Communications Strategy for Green Tier and the resulting message platform and core communications concept that captures the Green Tier value proposition and story will be unveiled.

Press Releases

• Achieving real business advantage through environmental leadership [PDF 23KB]

Articles

• Panelists say 'Green Tier' program can help brand Wisconsin [Exit DNR] WisBusiness February 5, 2008
• Doyle says state businesses can lead with alternative fuel technolgies [Exit DNR] WisBusiness February 5, 2008
• John Imes: 'Green Tier' carrot beats regulatory stick [Exit DNR] February 2, 2008

Presentations

• Green Tier Communication Strategy [PDF 2.10MB] - Jim Armstrong, Good for Business
• Making the Business Case for Results-Based Environmental Innovation [PDF 922KB] - David Widawsky, Ph.D., EPA
• Implementing a Communications Strategy for Green Tier [PDF 448KB] - David Treis, Arandell
• Sustainable Supply Chain Examples from Coatings, Composite & Cast Polymer Industries [PDF 1.46MB] - Michael Gromacki, Cook Composite & Polymers
• Greening the Reverse Supply Chain: Moving 3M Toward Sustainability [PDF 2.18MB] and 3M Leading through Innovation - Worldwide Environmental Facts [PDF 63KB] - Mike Wendt, 3M
• ATC's Use of the Green Tier Logo [PDF 924KB] - Rita Hayden, ATC
• Making Greener Choices [PDF 1.45MB] - Jim Bradley, Home Savings and Loan

Photos taken at Green Tier Advantage
February 4-5, 2008

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