New license plate designs to benefit Wisconsin's endangered resources

News Release Published: October 8, 2009 by the Central Office

Contact(s): Rebecca Schroeder (608) 266-5244 or
Laurel Steffes (608) 266-8109

MADISON - Wisconsin Department of Natural Resources Secretary Matt Frank today announced an online survey to help gauge opinions on a new license plate design to benefit Wisconsin's endangered resources. The selected design will be available in addition to the grey wolf, featured on the Endangered Resources plate since 1995. Online voting begins 12:01 a.m. Friday, Oct. 9 and ends midnight Monday, Oct. 19.

"We are excited about the opportunity to offer a new endangered resources license plate and this survey will help gauge opinions on the potential designs," Frank said. "The four plate designs depict native Wisconsin wildlife and their habitat in full color using the latest technology."

Wisconsin's new endangered resources license plate will feature one of four new designs in high photographic quality. The four plate options were designed by Nan Rudd of Rudd Designs at no cost to the DNR or the state. They include:

    Badger plate
    Badger plate
  • Badger, tiger swallowtail butterfly and eastern meadowlark in a Wisconsin savanna and prairie;







  • Bluebird plate
    Bluebird plate
  • Eastern bluebird and monarch butterfly in a threatened Wisconsin prairie ecosystem;






  • Heron plate
    Heron plate
  • Great blue heron perched on a log with sunlit waters and lily pads framed by coniferous forest; and






  • Woodpecker plate
    Woodpecker plate
  • Red-headed woodpecker set against a background of gently rolling savanna, wild lupine plants and the rare Karner blue butterfly.





The final design will be available to Wisconsin motorists for a $25 contribution. One hundred percent of the $25 will be used to support the Endangered Resources conservation fund.

"Funds from this program help protect habitat and provide some of the last refuges for colorful and diverse plants and animals that call Wisconsin home like those featured on the new license plate designs," Secretary Frank said. "Since 1995, the endangered resources license plate has been very popular, and we are happy to provide another option to the current wolf plate."

To vote for your favorite plate design, visit the DNR Web site dnr.wi.gov home page and click on the button for "new license plate designs."

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Last Revised: Thursday, October 08, 2009