LRP - Licenses

LRP - Regulations

LRP - Permits

Recreation - Statewide

Recreation - Trapping

Recreation - Fishing

Recreation - Hunting

Env. Protection - Management

Env. Protection - Emergency

Env. Protection - Resources

 


Contact information
For information on Lakes in Wisconsin, contact:
Wisconsin DNR Lakes
Division of Water
Bureau of Water Quality
Aquatic Invasive Species Contacts

Aquatic Invasive Species (AIS) Outreach And Education

The spread of aquatic invasive species threatens Wisconsin’s public and private water infrastructure, property values, natural heritage and a $2.75 billion fishing industry that provides 30,000 jobs. To stop the spread of AIS by water users, an effective public communications strategy, including research and evaluation, is of paramount importance.

The department goal is to help water users know and consistently follow all AIS prevention laws and/or change their behavior to stop the spread of AIS. The department also strives to provide partners and stakeholders with current information on AIS distribution, biology, management practices and policy.

OUTREACH

The AIS Partnership includes 49 counties, state and regional agencies, non-profit organizations, academic institutions, business owners and private volunteers. The department is committed to building Partnership capacity through shared information, communications research, resource and strategy development and project coordination to promote a unified prevention effort.

Watercraft Inspections

Trained watercraft inspectors inspect more than 100,000 watercraft annually and survey boaters to educate water users and determine compliance with AIS prevention steps. Part of the Clean Boats, Clean Waters program run out of UW Stevens Point, volunteers and staff communicate the AIS prevention steps of: 1) Inspect boats, 2) Remove plants, 3) Drain all water from boat and equipment, and 4) Never move plants or live fish away from a waterbody. Learn More

Bait Dealer Initiative

Beginning in January 2012, Wisconsin launched a statewide effort to recruit bait shop owners to assist in sharing AIS prevention messages and materials with their customers. Bait shop owners are opinion leaders in the angling community and can be influential advocates, information sources and personal examples in making AIS prevention steps a standard practice for water users. This campaign was developed with the University of Wisconsin-Madison’s Life Science Communications Department. Learn More

Landing Blitz

Since 2009, the department has teamed up with the UW-Extension and a variety of other partners to saturate the landings with volunteers and paid watercraft inspectors to educate boaters over the Fourth of July weekend. DNR provides participating organizations with press coverage and assistance, outreach materials and give-aways to reward boaters who practice prevention steps. Learn More

AIS Warden Team Events

Beginning in 2012, DNR has worked with local partners to schedule regional AIS Warden Team Events for the summer season in an effort to increase the involvement of the DNR warden force, Water Guards and local law enforcement in education and enforcement of AIS laws. Learn More

COMMUNICATIONS

The state AIS office develops and enacts prevention message advertising that falls outside the capacity of local partners, including through cable television and radio advertising, online and social media, and print and multimedia news coverage. Learn More

RESEARCH

The individual actions count when it comes to stopping the spread of aquatic invasive species. Successful prevention – practiced by everyone who enjoys Wisconsin’s lakes, rivers and wetlands – costs only a fraction of population control after new invasions have taken place. The department supports research projects that identify our most promising audiences, messages, communication channels and partners, as well as evaluation of ongoing campaigns.

Social Marketing

The individual actions count when it comes to stopping the spread of aquatic invasive species. Successful prevention – practiced by everyone who enjoys Wisconsin’s lakes, rivers and wetlands – costs only a fraction of population control after new invasions have taken place. The department supports research projects that identify our most promising audiences, messages, communication channels and partners, as well as evaluation of ongoing campaigns.

Focus Groups

In contract with the University of Wisconsin Survey Center, WDNR is hosted five focus groups of transient boaters and anglers across Wisconsin in 2012 in order to gain detailed feedback on boater habits and department efforts. Prior knowledge of water users was limited to multiple-choice surveys and personal conversations. Results from this study will include transient boater behavior, beliefs, motivations and barriers, AIS knowledge and opinions, and media feedback and preferences. Learn More

Watercraft Inspection Surveys

As part of the Clean Boats, Clean Waters program run out of UW Stevens Point, staff and volunteers survey water users at boat landings about their AIS knowledge, compliance, and boating habits. Results are entered in the Surface Water Inventory Monitoring System (SWIMS) data base. Learn More

Observation Study

2012 will be the pilot season to collect observational data on boater compliance with AIS prevention steps. The results will allow AIS staff to determine if self-reported rates of compliance have been accurate, prioritize education goals and identify high risk locations and user groups.

Additional Highlights

Put your actions to stop aquatic hitchhikers on the map!

6/27/2017 - Post by Jenny Seifert, UWEX Aquatic Invasive Species Outreach Specialist Going boating this fourth-of-July weekend? Share how you stop aquatic hitchhikers on our Landing Blitz Story Map. This holiday weekend, June 30th through July 4th, is the ninth annual Landing … Continue reading

Make your ripple effects positive for lakes this boating season

5/9/2017 - Post by Jenny Seifert, UWEX Aquatic Invasive Species Outreach Specialist Ready for boating and fishing season? Whether you are a die-hard aquaphile or just a weekend warrior, now is a good time to brush up on the things you can do … Continue reading